Workshop on Privacy Personas and Segmentation (PPS)

SCOPE AND FOCUS

Starting with Westin's Privacy Indexes - a non-contextual privacy measure - scholars and practitioners have been interested in understanding and measuring privacy attitudes and concerns, and their relationship with privacy behavior. Over time, an awareness has emerged of the importance of context in privacy concerns, and the complex relationship between concerns and actual behaviors. In recent years, proposals have been made to segment individuals into more granular and detailed categories of privacy concerns or behaviors, and classifying or predicting their privacy types, or personas. Such efforts have been motivated by the goals of better understanding the relationships between privacy attitudes, concerns and behaviors, and of helping end users make better privacy decisions.

The focus of the PPS workshop is to bring together researchers and practitioners interested in privacy personas and segmentation, to encourage a paradigm shift in the measurement, modeling, and characterization of privacy concerns which recognizes the complex interaction of factors influencing it. Those interested in participating should submit a research or position paper on a relevant topic. Topics of interest include, but are not limited to:

• The use of segmentations and personas for representing privacy concerns
• Critiques of existing approaches and explorations of the inherent limitations of privacy segmentations or privacy personas
• New paradigms and instruments for understanding, measuring, and modeling privacy concerns
• Evaluations and critiques of existing instruments for measuring privacy concerns
• The role of context, personality, experiences, and other traits in influencing privacy concerns
• The relationship between privacy concerns, attitudes, and behavior
• The influence of an organization's privacy behavior on users' privacy concerns
• Other topics related to measuring, modeling, and characterizing privacy concerns

Authors of accepted papers will be invited to present their ideas at the workshop. Accepted workshop papers will be available on the SOUPS website, but will not be included in the ACM Digital library. This means that the works will not be considered peer-reviewed publications from the perspective of SOUPS and hence should not preclude subsequent publication at another venue.

SUBMISSIONS

IMPORTANT DATES

Paper submission deadline - May 22, 2014, 5pm PDT
Notification of paper acceptance - May 30, 2014 5pm PDT

ORGANIZERS

Alessandro Acquisti, Carnegie Mellon University
Anthony Morton, University College London
Norman Sadeh, Carnegie Mellon University
Allison Woodruff, Google

PROGRAM

8:00 - 9:00 am: Breakfast

9:00 - 9:20 am: Welcome and Introduction

9:20 - 10:30 am: Session 1 - Critiques (Chair: Allison Woodruff)