Deus, Incorporated

April 12, 2006

Out society is polytheistic. Its gods are immortal, driven, free of guilt, and free of fear. They are as real as your or I, and many will outlive both of us. They have names like Coca Cola, Sony, and Wal-Mart.

Any Roman would agree that these corporations are in fact gods. They have clerics and priests who do their bidding for a living. In return, their patron god grants them what they need to survive. These clerics are called employees. They work to spread their names to one and all: Advertising spreads their divine word.

Perhaps you say, but we don't think they are real. I say, you can buy from Sony, Sony can sue you, Sony can influence legislation. Let's see Zeus accomplish that.