ISRI Seminar Series Interest-Based Self-Organizing Peer-to-Peer Networks: A Club Economics Approach Ramayya Krishnan W. W. Cooper and Ruth F. Cooper Professor of Information Systems Thursday, 28 October 2004, 12 pm, NSH 1305 ABSTRACT Improving the information retrieval (IR) performance of peer-to-peer networks is an important and challenging problem. Recently, the computer science literature has attempted to address this problem by improving IR search algorithms. However, in peer-to-peer networks, IR performance is determined by both technology and user behavior, and very little attention has been paid in the literature to improving IR performance through incentives to change user behavior. We address this gap by combining the club goods economics literature and the IR literature to propose a next generation file sharing architecture. Using the popular Gnutella 0.6 architecture as context, we conceptualize a Gnutella ultrapeer and its local network of leaf nodes as a "club" (in economic terms). We specify an information retrieval-based utility model for a peer to determine which clubs to join, for a club to manage its membership, and for a club to determine to which other clubs they should connect. We simulate the performance of our model using a unique real-world dataset collected from the Gnutella 0.6 network. These simulations show that our club model accomplishes both perform-ance goals. First, peers are self-organized into communities of interest - in our club model peers are 85% more likely to be able to obtain content from their local club than they are in the current Gnutella 0.6 architecture. Second, peers have increased incentives to share content - our model shows that peers who share can increase their recall performance by nearly five times over the performance offered to free-riders. We also show that the benefits provided by our club model outweigh the added protocol overhead imposed on the network for the most valuable peers, that our results are stronger in larger simulated networks, and that our results are robust to dynamic networks with typical levels of user entry and exit. The full paper is available from http://ssrn.com/abstract=585345 Bio: Ramayya Krishnan is the W. W. Cooper and Ruth F. Cooper Professor of Information Systems at Carnegie Mellon University. He has a B. Tech in Mechanical Engineering from the Indian Institute of Technology, Madras, a M.S. in Industrial Engineering and Operations Research and a PhD in Management Science and Information Systems from the University of Texas at Austin. He is an International Research Fellow of the International Center for Electronic Commerce in Korea and a Visiting Scientist at the Institute for Information Systems at Humboldt University (Germany). He is faculty chair of the university's Masters of Information Systems Management program. Krishnan's current research interests lie in problems that arise at the interface of technology, business and policy aspects of internet-enabled systems. His current research projects investigate the emergence of virtual communities in peer-to-peer networks, study intermediation in e-markets and the design of policies that take into account the competing needs of promoting data access and protecting privacy. He has published widely on these topics and his work received the Best Paper awards at the HICSS conference (1997), the Workshop on Information Technology and Systems (1996, 2000) and the AIS conference (2001) and was a runner up at ICIS (2002). His work has been funded over the last decade by the National Science Foundation, The Army Research Office, and ARPA.